We all know why ASO plays a great role in the success of an app. ASO helps the app reach potential customers. It makes the app more visible in the app store when searching for words that relate to the app. ASO is the SEO of applications
Here are 10 Tips for ASO
Make the App title short less than 25 characters. It should easy to read and understand. Try to add a keyword in the title of the App.
The description of the app should be well written, it should focus on keywords and relevance of the app, it should describe what the app is about and the app features. The description should not be irrelevant to the app. Don’t fill the description with just key words.
The App logo should be attractive and unique, the app logo should give the user a sense of what the app is about. When users scroll through options, your app is the first thing they notice. Keep in mind your app icon represents the App.
ASO is pretty similar to SEO. Use optimal and relevant keywords, try to use a high rated keyword in your App title. This will help you gain more customers for your App. Keywords help the app be more find-able to users who have searched for words that match with the keywords you have chosen. The trick is to have a right balance between the keywords.
Use this section of the app page as an advertising platform, don’t just put up literal screenshots of your App, put in an bit of extra detailing to these images so that users know what’s to offer.
Video Trailer of your app;
Users who are interested to know how your App function will look for a video on your App page. If you wish to invest resources in a video trailer, make sure the video portrays your App in an easy to understand way.
It gives users a better sense of what your App does and allows them to find it in related searches. Categories influence your App ranking, choose the right category for your App based on relevance and on the level of competition and generated revenue. Apple has introduced sub categories, which allows developers to rank higher in a specific field.
Rating & Reviews;
When a customer comes across an App, he looks for previous users and their user experience. Have a good rating and good reviews on the App stores to a get higher number of searches and downloads. Create an App that’s creative, innovative and well built, the quality of the App should be good
When you’re done with the App Title, Logo and Description, the real work begins,you need to analyse how your App is doing in the App Stores. You need to be constantly checking for keyword ranking and other things such as competition. Keep an eye on how your competitors work and discover keywords that might be missing, use ASO tools as well as your instinct and update your App accordingly.
The users language play a key role in the success of an App. If plan to target a local audience. Suppose, Japan – your app description should also be in Japanese and so on. Every country has a separate keyword result, You should use local keywords and phrases depending on where you target the app.
Learn more about HOW ASO OR APP STORE OPTIMIZATION WORKS.