There are two ways to build a mobile app, here’s a look at Native vs Hybrid apps
Hybrid apps are part native and part HTML5. Like every other native app they are installed on a mobile device and can be found on the app stores. But unlike native apps hybrid apps are build using HTML5. They are made basic so that they can be deployed both on IOS and Android.
HTML5 enjoyed adoption by a number of the leading internet domains like Facebook, LinkedIn, Financial Times Etc. In 2012, it appeared to be the future of mobile. However, in 2013, all those companies, except for the Financial Times, stopped using HTML5 apps. They built new native apps even though it required starting over from scratch. Why ? The user experience wasn’t as fast, reliable, or smooth as native apps. It was particularly a problem for Facebook, which has so many images downloading and displaying. Because the Financial Times’ content changes less frequently than Facebook’s,
Consider what you want to accomplish with the launch of your mobile app. For example: You run a small store specializing in a product or service and you want this product or service to reach a few potential customers making the buying process easy and simple. The customers will be able to do the minimum with your app. This can help you kick- start your revenue and later on you can opt to create a native app to give a better user experience and expand your business.
If you choose to build a hybrid app just to get to know your users and how well it performs, you can use this information to build a better user experience in the future. Take note of what works, what needs improvements, and what’s missing and begin the development of the native app to replace your hybrid app.
Native App development is platform specific, meaning you have to choose whether you want to develop on IOS or Android. The end result is an app with better user experience at the price of taking longer to develop with a little higher cost of developing a hybrid app.
Native apps have the benefit of familiarity with the respective platforms as developers have the knowledge of the software used to code the functions and run efficiently on the targeted platform. If you want to cover a large audience across all the platforms, separate native apps for each IOS and Android will be required.
With hybrid apps you cannot take advantage of the device specific features and functions. You can however create a native app that will take advantage of the most littlest features of your mobile device. For example: You can integrate the Touch ID sensor on your IOS device to work within the app for payments or verification.
Users spend about 80% of their time on mobile devices using native apps. One main reason for this is the familiarity of UI design of native apps. Native apps benefit from superior app performance compared to hybrid apps. Although they require a higher investment of time, talent and resources. Native apps also have a market limitation, that is if you build an app just for Android, IOS users cannot use it. Given that Android has an 80% market share worldwide, it would be an issue especially if you have an audience that uses both devices.
Is User Experience (UX) important?
No one wants to engage in a bad user experience. If you cut back on time and resources your app will not perform well with the audience. A good user experience is always appreciated no one likes an app with bugs and issues
If you have enough resources to invest in go for a native app. it will take longer but it will be worth the investment.
Hybrid costs are some what moderate and can be developed sooner but they will not guarantee you the user experience that you might wish to offer.
Which Works Best ?
The decision is up to you, both Hybrid and Native have some drawbacks depending on what type of app you create. Most apps work best with Native development and some work with Hybrid.